Industry

Hospitality

Content Vertical

Blog Articles & Website Content

RATAN VILAS

Duration

April 2019 – June 2019

TL;DR

SEO-friendly website content and blog content with a fresh tone of voice for a heritage hotel in Rajasthan.

I'm well out of my depth here so I appreciated the help.

Project Details:

Ratan Vilas is a heritage hotel in Jodhpur, India, that also doubles up as a home to descendents of Rajput nobility. 


The owner of the hotel needed to revamp the hotel website, which meant fresh content that accurately reflected the weightedness of the property in Rajasthan's history. He also wanted to refresh the brand image, which was earlier tilting towards 'budget' rather than 'boutique', 'old' rather than 'heritage'. 


The resulting website page content accurately reflected the mettle and traditions associated with the hritage hotel, and centred its brand image. The SEO-oriented blog articles placed the hotel within the larger nexus of hotels and acted as a resource for travellers. Additional content was written for reservation websites such as Booking and TripAdvisor. 

Text Preview: 

"Much like the décor of Hotel Ratan Vilas Jodhpur, the cuisine served here is a mélange of traditional Indian flavours and continental fares. The dishes presented before guests will cater to the most discerning of palates without compromising on the experience of savouring family recipes passed down through generations."

Link to work:
Contact: hello@sindhushivaprasad.com | Bengaluru, IN
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